School of Distance Education

Social Media Marketing Certificate

With our Social Media Marketing Certificate, learn how to design and implement successful social media campaigns. Develop your skills through project work involving key digital platforms such as Facebook, Twitter and YouTube. Maximize your ability to cut through the media noise and raise the profile of your message. Current research, best practices and hands-on coursework provide the foundation for dynamic learning and the knowledge you need to stay on top of this ever-changing field.

Print out the Certificate Fact Sheet

Completion Details

We would advise you to complete our MARK 9057 Social Media Marketing course before you take the other courses in this certificate. However, the order in which you complete the course requirements is only restricted by course prerequisites.

Courses

Compulsory Courses

All of the following

Consider the history and concepts of social media as well as the principles behind online communication. With our Social Media Marketing course, explore a range of technologies and applications, and learn how to get your message noticed within all the social media "noise." Learn best practices, and examine real-world cases.

NOTE(S)

This is an online course. Please ensure you are familiar with the basic technology requirements for online courses.

RECOMMENDATION(S)

You will have the most success in this course if you have already completed our MARK 9076 Introduction to Marketing course before you start this course.

CONTACT INFORMATION

416-415-5000, ext. 2163
cebusiness@georgebrown.ca

Written and visual content is everywhere. Anyone can post on Facebook, tweet on Twitter, upload to Instagram or publish on a website or blog. What sets ordinary material apart from engaging, impactful content marketing that resonates with customers, differentiates brands and drives sales? A solid strategy. Through our Content Strategy course, learn how to build an actionable content plan that aligns effectively with target audiences and business goals. Practice bringing that strategy to life for a wide range of topics, formats and distribution channels. 

NOTE(S)

This is an online course. Please ensure you are familiar with the basic technology requirements for online courses.

RECOMMENDATION(S)

You will have the most success in this course if you have already completed our MARK 9057 Social Media Marketing course before you start this course.

CONTACT INFORMATION

416-415-5000, ext. 2163
cebusiness@georgebrown.ca

Learn to develop and maintain a Facebook presence for your brand/organization through our Facebook Marketing course. Examine the evolution of Facebook, evaluate its effectiveness as a social media marketing tool and explore its key marketing components (including fan pages, groups, events, ads, Facebook Insights, applications, polls and mobile strategy).

NOTE(S)

This is an online course. Please ensure you are familiar with the basic technology requirements for online courses.

RECOMMENDATION(S)

You will have the most success in this course if you have already completed our MARK 9057 Social Media Marketing course before you start this course.

CONTACT INFORMATION

416-415-5000, ext. 2163
cebusiness@georgebrown.ca

Develop an understanding of the trends, tools and methodologies used in social media metrics, monitoring and analysis. Through our Social Media Metrics and Email Campaigns course, learn how to generate insights that speak directly to the strategic and tactical goals of your digital initiatives and how to use this data to consistently evaluate and improve your performance. 

NOTE(S)

This is an online course. Please ensure you are familiar with the basic technology requirements for online courses.

PREREQUISITE(S)

You must have completed our MARK 9057 Social Media Marketing course or an approved equivalent.

CONTACT INFORMATION

416-415-5000, ext. 2163
cebusiness@georgebrown.ca

Elective Courses

Only one version of a course will count towards the requirement

Through our Community Management course, learn about the community manager – a role that organizations are using in order to build and engage a community around a brand. Explore the basic responsibilities associated with the role, and acquire the tools and strategies you need to pursue it as a career. 

NOTE(S)

This is an online course. Please ensure you are familiar with the basic technology requirements for online courses.

RECOMMENDATION(S)

You will have the most success in this course if you have already completed our MARK 9057 Social Media Marketing course before you start this course.

CONTACT INFORMATION

416-415-5000, ext. 2163
cebusiness@georgebrown.ca

Developing a successful web presence requires continuous monitoring and optimization. Our SEO and Paid Search course gives you a solid foundation in web analytics, website optimization and search engine optimization (SEO). Learn about A/B testing, website accessibility, visitor analysis and SEO in relation to web design and development. 

NOTE(S)

COURSE DELIVERY METHOD: This is an online course. Make sure you are familiar with the basic technology requirements for online courses.

CONTACT INFORMATION

416-415-5000, ext. 2163
cebusiness@georgebrown.ca

Our Twitter Marketing course helps you acquire the strategic approaches and practical skills you need to engage with a target demographic using Twitter. Evaluate Twitter's effectiveness as a marketing tool using case studies and assigned readings. Learn to plan, develop and maintain a Twitter presence for your brand, organization or business that delivers real business value. 

NOTE(S)

COURSE DELIVERY METHOD: This is an online course. Make sure you are familiar with the basic technology requirements for online courses.

CONTACT INFORMATION

416-415-5000, ext. 2163
cebusiness@georgebrown.ca