School of Distance Education

Social Media Marketing Certificate

With our Social Media Marketing Certificate, learn how to design and implement successful social media campaigns. Develop your skills through project work involving key digital platforms such as Facebook, Twitter and YouTube. Maximize your ability to cut through the media noise and raise the profile of your message. Current research, best practices and hands-on coursework provide the foundation for dynamic learning and the knowledge you need to stay on top of this ever-changing field.

Completion Details

We recommend that you complete our MARK 9057 Social Media Marketing course prior to taking the other courses in this certificate. However, the order in which you complete the course requirements is only restricted by course prerequisites.

Courses

Compulsory Courses

All of the following

Consider the history and concepts of social media as well as the principles behind online communication. With our Social Media Marketing course, explore a range of technologies and applications, and learn how to get your message noticed within all the social media "noise." Learn best practices, and examine real-world cases.

NOTE(S)

This is an online course. Please ensure you are familiar with the basic technology requirements for online courses.

RECOMMENDATION(S)

You are best to complete our MARK 1045 Introduction to Marketing course prior to taking this course.

CONTACT INFORMATION

416-415-5000, ext. 2163
cebusiness@georgebrown.ca

Written and visual content is everywhere. Anyone can post on Facebook, tweet on Twitter, upload to Instagram or publish on a website or blog. What sets ordinary material apart from engaging, impactful content marketing that resonates with customers, differentiates brands and drives sales? A solid strategy. Through our Content Strategy course, learn how to build an actionable content plan that aligns effectively with target audiences and business goals. Practice bringing that strategy to life for a wide range of topics, formats and distribution channels. 

NOTE(S)

This is an online course. Please ensure you are familiar with the basic technology requirements for online courses.

RECOMMENDATION(S)

You are best to complete our MARK 9057 Social Media Marketing course prior to taking this course.

CONTACT INFORMATION

416-415-5000, ext. 2163
cebusiness@georgebrown.ca

Learn to develop and maintain a Facebook presence for your brand/organization through our Facebook Marketing course. Examine the evolution of Facebook, evaluate its effectiveness as a social media marketing tool and explore its key marketing components (including fan pages, groups, events, ads, Facebook Insights, applications, polls and mobile strategy).

NOTE(S)

This is an online course. Please ensure you are familiar with the basic technology requirements for online courses.

RECOMMENDATION(S)

You are best to complete our MARK 9057 Social Media Marketing course prior to taking this course.

CONTACT INFORMATION

416-415-5000, ext. 2163
cebusiness@georgebrown.ca

Develop an understanding of the trends, tools and methodologies used in social media metrics, monitoring and analysis. Through our Social Media Metrics and Email Campaigns course, learn how to generate insights that speak directly to the strategic and tactical goals of your digital initiatives and how to use this data to consistently evaluate and improve your performance. 

NOTE(S)

This is an online course. Please ensure you are familiar with the basic technology requirements for online courses.

PREREQUISITE(S)

You must have completed our MARK 9057 Social Media Marketing course or an approved equivalent.

CONTACT INFORMATION

416-415-5000, ext. 2163
cebusiness@georgebrown.ca

Elective Courses

Only one version of a course will count towards the requirement

Through our Community Management course, learn about the community manager – a role that organizations are using in order to build and engage a community around a brand. Explore the basic responsibilities associated with the role, and acquire the tools and strategies you need to pursue it as a career. 

NOTE(S)

This is an online course. Please ensure you are familiar with the basic technology requirements for online courses.

RECOMMENDATION(S)

You are best to complete our MARK 9057 Social Media Marketing course prior to taking this course.

CONTACT INFORMATION

416-415-5000, ext. 2163
cebusiness@georgebrown.ca

Developing a successful web presence requires continuous monitoring and optimization. Our SEO, Paid Search and Web Analytics course gives you a solid foundation in web analytics, website optimization and search engine optimization (SEO). Learn about A/B testing, website accessibility, visitor analysis and SEO in relation to web design and development. 

NOTE(S)

This is an online course. Please ensure you are familiar with the basic technology requirements for online courses.

CONTACT INFORMATION

416-415-5000, ext. 2163
cebusiness@georgebrown.ca

Through our Twitter Marketing course, acquire the strategic approaches and practical skills needed to engage with a target demographic using Twitter. Evaluate Twitter's effectiveness as a marketing tool using case studies and assigned readings. Learn to plan, develop and maintain a Twitter presence for your brand, organization or business that delivers real business value. 

NOTE(S)

This is an online course. Please ensure you are familiar with the basic technology requirements for online courses.

CONTACT INFORMATION

416-415-5000, ext. 2163
cebusiness@georgebrown.ca